Section AC-004 — Attack Campaigns

Attack Campaigns

10 ready-to-deploy marketing campaigns including the dual-founder content engine, VBRICK beachhead strategy, and free mini-tool acquisition channel. Each includes tactics, ad copy, and KPIs.

Campaign Budget Overview

P0 — Critical (5 campaigns)

$3,500-10,000/mo

P1 — High (4 campaigns)

$6,000-15,000/mo

P2 — Opportunistic (1 campaign)

$500-2,000/mo

Total Monthly Budget Range

$10,000 — $27,000/mo

SEO Ambush — Own the Search Intent

SEO / Content|$2,000-5,000/mo

Capture every high-intent search query in the voice-to-CRM space. Build comparison pages, alternative pages, and category-defining content that positions StreetNotes as the default choice.

Google SearchBlog / Content HubYouTube SEO

LinkedIn Field Sales Blitz

Social / Organic|$500-2,000/mo (ads) + organic effort

Build a massive presence in the field sales community on LinkedIn. Become the go-to voice in the voice-to-CRM conversation. Generate inbound leads from VP Sales and Sales Directors.

LinkedIn (organic + paid)LinkedIn Sales Navigator

Google Ads Competitor Intercept

Paid Search|$3,000-8,000/mo

Bid on competitor brand keywords and high-intent category terms. Intercept buyers who are actively searching for voice-to-CRM solutions and redirect them to StreetNotes.

Google Search AdsGoogle Display (retargeting)

Viral Content Engine — "CRM Confessions"

Content / Viral|$1,000-3,000/mo (production)

Create shareable, relatable content that goes viral in the sales community. Build brand awareness through entertainment and empathy, not product pitches.

TikTokInstagram ReelsYouTube ShortsLinkedIn Video

G2 & Review Platform Domination

Social Proof|$500-1,500/mo (incentives + G2 listing)

Build overwhelming social proof on G2, Capterra, and TrustRadius. Outpace every competitor in review volume and rating. Use reviews as a competitive weapon.

G2CapterraTrustRadiusHubSpot MarketplaceSalesforce AppExchange

CRM Consultant & SI Partner Channel

Partnerships|$1,000-3,000/mo (partner incentives)

Build a partner channel with Salesforce consultants, HubSpot agencies, and field sales trainers who recommend StreetNotes to their clients. Leverage their existing trust relationships.

Salesforce Consulting PartnersHubSpot Agency PartnersSales Training CompaniesField Sales Conferences

Guerrilla Operations — Unconventional Warfare

Guerrilla|$500-2,000/mo

Unconventional tactics to steal attention, disrupt competitors, and create buzz. These are high-risk, high-reward plays that can generate outsized results.

RedditQuoraProduct HuntHacker NewsSales communities

Dual-Founder Content Engine

Content / Organic|$500-1,500/mo (HeyGen + tools)

Deploy a two-voice content machine. Jeff = the rep's voice (real camera, authentic LinkedIn). Michael = the leader's voice (100% AI avatar via HeyGen, fully automated). Combined output: 30-40+ content pieces per week across all channels.

LinkedInYouTubeTikTokInstagramEmail Newsletter

VBRICK Beachhead + Warm Network Blitz

Direct Sales|$0 (relationship-driven)

Secure VBRICK as the flagship case study. Simultaneously activate Michael's network of 10 warm SMBs. Goal: 10 paying customers in 30 days with zero ad spend.

Direct outreachPersonal networkWarm introductions

Free Mini-Tool Acquisition — notes.streetnotes.ai

PLG / Acquisition|$1,000-2,000/mo (hosting + dev)

Build a free, ungated voice-to-text tool at notes.streetnotes.ai. The HubSpot Website Grader model: instant value, no signup required, natural upsell to full platform after 5 uses.

Organic SearchProduct HuntSocial sharingBacklinks